The Brief: Establish Oura Ring as the most stylish wearable on the planet.

The Idea: Showcase the Oura Ring by focusing on its unique duality of fashion and function. Using multiple scenes and characters we highlight how so many different people get utility out of the same product. These little slices of life add up to tell a larger story, that with Oura, there is no compromise between looking good and feeling good.

Director - Duncan Winecoff
Production - Animal & Object
Creative Director - Ben Parisot
Art Direction - Kate Choyce
Writing - Me