NEW HUSTLE

adidas hoops

In 2017, social media had become a viable option for young players looking to refine their skills and social media trainers had gained a sizable, passionate following sharing tips on skill development and training regimen.

New Hustle came about as a collaboration with these trainers - in exchange for access to their engaged audience, we created premium content for their feeds.

I established the name, wrote the script for the hero video and collaborated with Devin Williams (@devinthelab) for the individual training videos - of which I’ve only supplied a small sampling.

Design Director - Mark Dayao
Art Direction - Jonah Nolde
Copy - Me