DAME 4

For Damian Lillard’s 4th signature shoe we had a new problem to solve compared with previous campaigns: the release schedule was being shifted up six months. This meant that our normal short timelines were even more squeezed. The solution that we proposed was to utilize existing athlete photography and use a cut-out photo collage technique to differentiate it from the previous Dame 3 campaign.

The mantra played a big role in juicing up the creative - being used as expressive type to tell a deeper story.

Design Director - Mark Dayao
Art Direction - Jonah Nolde
Design - Ryan Schroder
Design - Anna Lupean
Copy - Me