DAME 3
Humble, loyal, dedicated. Damian Lillard is one of the most admiral leaders in professional sports today. For the Dame 3 campaign, we wanted to showcase Dame’s leadership and commitment to the communities that he uplifts: Oakland, Ogden and Oregon. We elevated Dame as the ‘People’s Champ’ by putting him shoulder to shoulder with fans, showing that when we grind together, we shine together. All Rise.
Design Director - Mark Dayao
Art Direction - Jonah Nolde
Design - Ryan Schroeder
Copy - Me
I wrote the mantra for the Dame 3 campaign which was used as the script for the the Dame 3 product video, as expressive type and served as direction for the voice of the campaign. I led Lillard and his team through the VO recording as well.
The mantra and product detail copy served as expressive design element for further storytelling.
