Hey sleepyhead, welcome to Sleep Week.

Everyone celebrates Sleep Week… right? If you never have before, you’ll surely join us next year. There is a lot to celebrate about sleep, so in March 2023 we took it upon ourselves to spread the word. We set out to give sleep, and its many benefits, their proper due with a digital out-of-home campaign in nowhere else but the City That Never Sleeps, New York City. We accompanied that with a fun, live action social campaign.

Concepted and directed with Kate Choyce and Victoria Morse